They call him ‘King Maker…

Ashay Shah is the founder of Furute. He has been staying on the top of global business trends &local business environment for 20 years. He is a priceless resource for Entrepreneurs or companies those who may have their Business Plan or Model but he shows the best way to achieve the goals by finding out strength & weakness of them or their plan.

A self made man, Ashay Shah has 20 years of experience in business. He has entrepreneurship and leadership in his DNA. He is a GO GETTER. He can’T take a NO in life he has solutions and vision for any situation.  He first tasted business in 6th Std at the age 10 years by selling kites and flower bouquet in 9th Std. he has been one of the pioneers in cable T.V. Business in his college days in 1989. He even worked as a distributor for 3M X-Ray films and hospital supplies. Gem of knowledge Ashay sir has also done a lot of trading in cement & construction material. He was the distributor for Ambuja cement for Pune district area. Major cement companies dealer. Was an integral part of transport and logistics and had a fleet of trucks catering primary and secondary transport for Coca Cola, Vasavadatta Cement, Vikram Ispat & Ambuja Cement.

He believes –“In life we will not get what we desire, we will get what we deserve.”

Ashay Shah, Certified Business & Life coach, Master Trainer in NLP,  has successfully trained more than 2,542 entrepreneurs, counseled 8052 persons. He even trained many organizations & Professionals on corporate training program which includes Leadership Training, Corporate Relationship Training, Motivation Key Note Speaking, Counseling, Team Building, Negotiation, Sales & Marketing.

To hold any of this success would be significant. Subsequently Ashay shah elevated the position of ‘Leadership’. He showed the right path of success to the struggler, failure and those who wants to uplift their business with advance skills.

Business trainer in Pune

The MAN Behind

These Milestones.

Ashay Shah can see the dreams in your eyes and help you realize them, despite all your limitations. He is a charismatic leader, a phenomenal speaker, a life coach and a mentor. His powerful training sessions, energetic speeches and his wise guidance has already helped a large number of individuals and businesses to grow into bigger and better and the process is still going on.

             He founded FURUTE in January, 2013 with the vision of transforming lives and helping people realize their dreams.  With an experience of over 20 years in a wide range of businesses, he is a man of great knowledge and wisdom.  In a life altering decision, Ashay quit his business in 2005 and started his journey tomake a difference in people’s lives and there has been no looking back since then. Furute, under his leadership is toiling day and night to realize his vision of transforming people’s lives.






Lives Touched


Days MAD (Making a Difference)

Our Values


We believe in being honest to ourselves as well as our clients.


We know positive attitude attracts positive results.


We believe in lending a helping hand to anyone who requires help.


If you believe you can do it, nobody can stop you from doing it.


Our complete dedication to our clients is what sets us apart.


Smart work is the key to success.